The foundation Food Valley, started in September 2004, has reached its targets. Only 2.5 years after the establishment the goals of the first business plan are reached. Recently Food Valley was named a successful innovation initiative in the coalition agreement.

The goals of the first business plan contained targets on attracting new businesses, cooperation agreements and jobs. Food Valley expected to reach these goals in four years. Since the targets are already reached, the new business plan can become operational one year ealier than planned.

In ‘Time for the Future’, the new business plan, which is being written this moment, these challenges are further explained. Changing consumer demands, consequences of aging population, new cultures, the importance of durability, the growing internationalization, these are all important trends the food sector needs to react to in their strategy.

The foundation Food Valley will support organisations in different ways. Core activities remain stimulating innovations and new businesses. Furthermore the foundation will promote the Netherlands as worldwide knowledge center for agrifood.

Source: Food Valley